Overview

TO TOP helps mid-size and large organizations through change — strategy, culture, leadership and sustainability — with a simple promise: transforming organizations towards people, planet and profit.

What I did

The website tells that transformation as a mountain climb. Visitors start with one question — why are you here? — and follow a route of signposts and peaks to the services, the founders and the next step.

• One story from the first screen to the contact form.
• Illustrated signposts and peaks instead of stock imagery.
• Each service shown as its own stage of the climb.